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Home Education

A knowledgeable staff is an empowered staff.

An empowered staff sells more beer.

That's one of our core beliefs here. We sell an eclectic mix of beers from all over the world, and each has its own history, context and story. We've found that an understanding of this bigger picture is essential to effectively selling beer, especially with products such as ours that are often made by under-the-radar producers from hard-to-pronounce places.

Being able to successfully sell these products requires confidence that can only be gained with a thorough understanding of what the products are, exactly. We want to do everything we can to get you there.

What you see below is an archive of educational documents we've put together for you, your staffs, and your friend next door that wants to learn more about beer. It is broken into sections covering the basics of beer, cider, and mead, beer styles, and a collection of miscellaneous topics you'll encounter in your beery travels. The information held within these documents covers the entire realm of beer, cider and mead--not just those in our portfolio. For information specific to beer brands or breweries, see the left column of our homepage which has separate informational pages for each of the breweries we represent.

This archive will be updated every month with a new topic. If you'd like to be kept abreast of these updates, please subscribe to this newsletter. This could be a good option for ongoing staff education if you represent a retail establishment selling our beer--encourage your employees to sign up!

As always, feel free to call or email us at (415) 735-6575 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it with questions. We're happy to help.


The Basics:

The Basics of Beer

The Ingredients in Beer

A Closer Look At: Yeast

A Closer Look At: Hops

An EVEN CLOSER Look At Hops: Advanced Hopping Terminology

The Hop Flavor Glossary

A Closer Look At: The Malting Process

The Brewing Process

What is Real Cider, Anyway?

A Primer on Sour Beer

What is "Living Beer?"

The Basics of Mead

Draft Systems 101: Components, Balance & Troubleshooting

Draft Systems 101: Understanding KeyKegs


Beer Styles:

German/Austrian/Czech Origin/Inspiration:


Berliner Weisse & Gose


The Bock Family [coming soon!]


English/Irish/Scottish Origin/Inspiration:

English IPA

Bitter/ESB/English Pale Ale [coming soon!]


Belgian/French Origin/Inspiration:




American Origin/Inspiration:

American Pale Ale

American Amber, Red, & Brown Ales

American IPA/Double IPA/Black IPA [coming soon!]


Cider Styles:

The Funky World of Spanish Cider NEW!

Other Beery Information:

The Principles of Beer and Food Pairing

How to Pronounce Nøgne-Ø, Mikkeller, and Other Scandinavian Brewery Names

What's the Difference Between Stout and Porter?

Should this Beer be Aged? A Guide to Cellaring

A Closer Look At: Brettanomyces


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